Pune RTO Sets New Benchmark: Earns Record ₹59.36 Crore From Fancy Number Auctions in FY 2024-25

In a city that’s always had a flair for style, even the number plates of vehicles are now making headlines. The Pune Regional Transport Office (RTO) has achieved a record-breaking feat by earning a whopping ₹59.36 crore through the auction of fancy vehicle registration numbers in the financial year 2024-25. This marks the highest-ever revenue generated by any RTO in Maharashtra through such auctions, placing Pune firmly in the driver’s seat when it comes to the demand for premium vehicle identities.

Why Pune Loves Fancy Numbers

From businessmen to celebrities and high-end car owners, Puneites have shown an increasing appetite for exclusive vehicle numbers. These “VIP” or “fancy” numbers – often sequences like 0001, 9999, 7777, or repetitive digits – are considered status symbols and are often believed to bring good luck. While earlier the trend was mostly restricted to luxury car buyers, it has now trickled down to middle-class buyers of two-wheelers and compact cars as well.

The emotional and aspirational value attached to these numbers is high. Many vehicle owners are willing to shell out lakhs of rupees just to get a number that aligns with their birthdate, lucky number, or simply something that looks good.

Breaking Down the ₹59.36 Crore Milestone

The Pune RTO conducted 1,073 auctions throughout FY 2024-25, with an average of three auctions happening every day. This robust and frequent auction schedule allowed for wider participation and more competitive bidding, which ultimately drove revenues higher.

The auction model ensures transparency and fairness. The RTO lists out available numbers under various categories, and buyers can place their bids online. The highest bidder wins the number. This process not only helps the transport department monetize an otherwise intangible asset but also allows enthusiasts to legally claim the number they desire.

Maharashtra’s Leading RTO for a Reason

Pune RTO has always been one of the busiest in the state, with a rapidly growing number of vehicle registrations year on year. Thanks to the city’s booming real estate, IT industry, and rising disposable incomes, there’s been a visible spike in premium car sales – a trend that directly fuels the demand for fancy numbers.

According to RTO officials, this remarkable achievement is the result of consistent planning, digital auction systems, and increased public awareness. The transparent bidding process has gained trust among citizens, encouraging more participants to take part in the auctions.

Not Just Prestige—But Also Profit for the Government

While vehicle owners may look at these fancy numbers as prestige symbols, for the government, this is a smart revenue generation model. The ₹59.36 crore collected goes directly into the state treasury and can be used for infrastructure development, road safety initiatives, and improving transport services.

Over the years, the popularity of such auctions has also reduced illegal practices where brokers used to unofficially “reserve” fancy numbers for a price. Now, anyone with access to a smartphone or computer can participate directly, leveling the playing field.

Most Popular Numbers and Their Price Tags

Among the most sought-after numbers this year were:

• 0001 – Always the crown jewel, often fetching prices upwards of ₹4-5 lakhs.
• 0786 – A number considered lucky in many communities.
• 9999, 7777, 1111 – Numbers with repeated digits are perennial favorites.
• Single-digit numbers – Especially 1 to 9, often attract premium bids due to their exclusivity.

Interestingly, even two-wheeler owners have started participating in these auctions, with some fancy numbers for scooters and bikes fetching between ₹25,000 to ₹1 lakh.

What Lies Ahead: More Auctions, Bigger Numbers?

Officials at the Pune RTO have indicated that they plan to further streamline and promote the auction process. With growing digital adoption and increasing interest, it’s likely that the earnings for FY 2025-26 may break even this year’s record.

Moreover, with Pune’s automobile culture evolving rapidly, thanks to a tech-savvy and image-conscious young population, the demand for personalized vehicle identities is only set to grow.

Final Thoughts

Pune has long been known for its vibrant mix of tradition and modernity. The record-breaking ₹59.36 crore earned through fancy number auctions is more than just a statistic—it’s a reflection of the city’s changing aspirations, increasing prosperity, and love for exclusivity.

Whether you see it as a trend, a cultural shift, or a smart government initiative, one thing is clear—fancy numbers in Pune are now big business, and everyone wants to be number one.